Fred Perry x Raf Simons
AW19 Collection featuring Gavin Watson and George Plemper

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Celebrating Britain’s rich subcultural history and Fred Perry’s important place within this, we worked with Fred Perry and Raf Simons on a set of photographs at the heart of the AW19 collection.

Raf Simons adapts our most iconic designs, drawing on details from his own label. Inspired by the uniforms of ‘70s and ‘80s countercultures, Simons takes influence from the energy of youth at that time. For this collection, we work with the Museum of Youth Culture and the candid photography of Gavin Watson, who by the age of 16, had already amassed more than 10,000 photos of his mates in the late ‘70s. Through this impressive body of work, Watson was able to document a generation of skinhead kids coming of age in Britain. His photography is printed across classic Fred Perry silhouettes.