The Subculture Archives
3 Carnaby Street

Opening 20 May 2017

A new destination for subculture moves into London’s iconic Carnaby Street, launching a groundbreaking new retail concept bringing Britain’s evocative subculture and counterculture history into the hearts and hands of London’s discerning shoppers and tourists. The Subculture Archives will showcase a curated collection of iconic subculture and counterculture prints, craft and clothing from a specially selected collective of independent artists, and photographers on Carnaby Street, the birthplace of 1960s Swinging London and home to London’s vast music scene from the Mods to the New Romantics.

The new concept store will contribute cultural events to the Carnaby community through a variety of book signings, artists talks, day raves and soapbox debates. Drawing on the sensibility of a traditional gallery alongside an indie retail space akin to an artist's fayre, The Subculture Archives will champion independent thinking and a DIY attitude through a specialist selection of product by British artists and makers all tied through the common thread of subculture or counterculture. Whether you were a Goth, Raver or an Instagram Sea-Punk, The Subculture Archives is a cultural retail experience for all generations in the heart of London’s shopping district.

Whilst The Subculture Archives boast an established roster of artists from Gavin Watson and Winston Smith to Malcolm English, the store will promote an inclusive attitude by providing an accessible outlet for young artists to sell their work

Celebrating the British spirit of self expression and individuality The Subculture Archives invite visitors to pay a visit and take their stance. At the height of national political unrest, The Subculture Archive’s in-house ballot boxes encourage visitors to fight for their rights and be heard on a range of topical (or trivial!) issues, alongside regular in-store competitions providing visitors with the opportunity to win exclusive subcultural product.

The Subculture Archives will sell a curated selection of books around the topic of counterculture and subculture ranging from £2 to £50 alongside limited edition clothing, irreverent mugs from ‘People’s Republic of Stokes Croft’ and affordable photographic prints from £15.

The Subculture Archives
3 Carnaby Street
London, W1F 9QG

Mon: 10am - 7pm
Tues: 10am - 7pm
Weds: 10am - 7pm
Thurs: 10am - 8pm
Fri: 10am - 7pm
Sat: 10am - 7pm
Sun: 11am - 6pm