The Subculture Archives
3 Carnaby Street

Opened 20 May 2017


The Subculture Archives is a pop-up retail concept bringing Britain's evocative subculture and counterculture history into the hearts and hands of London's discerning shoppers and tourists. 

The store showcases a curated collection of iconic subculture and counterculture limited edition fine art prints, posters, books, gifts and clothing from a specially selected collective of independent artists, makers and photographers all house within Carnaby Street, the birthplace of 1960s Swinging London and home to London's vast music scene from the Mods to the Ravers.

The Subculture Archives hosts a range of cultural in-store events including artist talks and book signing. The Subculture Archives champions independent thinking and a DIY attitude through a specialist selection of product by British artists and makers all tied through the common thread of subculture or counterculture. 

Whether you were a Goth, Raver or an Instagram Sea-Punk, The Subculture Archives is a cultural retail experience for all generations in the heart of London's shopping district.

All profits go on to support the work of YOUTH CLUB, a non-profit organisation working to preserve and share youth culture history with the long term goal to open a Museum of Youth Culture.

We are proud about the independent artists, brands and creators that we showcase in The Subculture Archives, including:

- Accumulate
- Long Live Southbank
- People's Republic of Stokes Croft
- Joe Strummer Foundation
- Nice Time Productions
- Wildcat Will
- Nick Walker
- Sonic Editions
- Phonosboy
- Matt Manson
- Lady Gonzales
- Fuud London
- DesertStorm
- Future Past
- Dirty Velvet
- 10T
- Mathmos
- Vinyl Village
- Radical Tea Towel Company
- Cafe Royal Books
- Marc Vallee
- Dog Section Press
- Old Dog Books
- Carpet Bombing Culture
- I Love Mel
- Four Corners
- Cicada
- SelfMadeHero
- Tangent
- Laurence King
- Phaidon
- Thames & Hudson

 Molly Macindoe -
 Gavin Watson -
Matthew Smith -
 Peter Walsh -
 Clare Muller -
 Giles Moberly -
 Rebecca Lewis -
Adam Friedman -
Peter Anderson -
Dave Swindells -
 Chris Parker -
 Babycakes Romero -
 Normski -
 Toni Tye -
Derek Ridgers -


The Subculture Archives
3 Carnaby Street
London, W1F 9QG

Mon: 10am - 7pm
Tues: 10am - 7pm
Weds: 10am - 7pm
Thurs: 10am - 8pm
Fri: 10am - 7pm
Sat: 10am - 7pm
Sun: 11am - 6pm